Why is college education necessary?

Learning vs.. Securing a Career Should the students go to colleges and universities to learn and grow or to secure a sound future career? The answer to this question is debatable. Some people believe that universities should educate students on such lines which make them get a highly paid Job. To some extent this notion is acceptable as far as the economic conditions of the world are concerned.On the contrary, some say that college education should up bring the students In such a way that they hold a position of respect and professional recognition, moreover that they serve as an essential alluding block in the progress of society. A good Job or money Is not everything; knowledge and education are more than that. Just pursuing a degree may not guarantee you a lucrative Job but studying at a college may develop such skills In students that are necessary to lead a protocol life.It Is the knowledge of education, knowledge of empowerment, knowledge of responsibility and the knowledge of curiosity which makes a student an Intellectual personality – but not the degree he pursues nor the institution he goes to. So, students should endeavor for the pursuit f excellence and knowledge. There are many purposes for obtaining a college education. Firstly, it develops the character and personality of students which make their lives sound academically, professionally, and financially as well.It helps students to make themselves a promising career. College serves as a medium for students to fulfill their dreams. It gives them a chance to study and research in their preferred subjects and to pursue their Jobs in that field of their specialization. It provides them with a chance to get exposure within them. Universities tend to train dents to step in the modern world by giving them theoretical as well as practical knowledge. College education also helps the students to communicate with deferent people, which is beneficial in the corporate world.In short, it provides the n ecessary skills needed in a professional life. These college educations have brought about a revolution in the history. The Muhammad Anglo-oriental College, later named as Aligarh's Muslim University educated the Muslims of that time on modern lines to make them compete with their contemporaries, and served as a great platform in the placement of an independent nation – Pakistan. What if a student does not continue his education after school or does not take admission in a college or university?Will he be able to live a life of dignity and prosperity? The probability Is very low. One may earn more money even by not continuing studies at college, but as I mentioned earlier money is not everything – college education makes one academically sound. Therefore, the mall purpose for obtaining college education Is to develop the qualities of Intellectual curiosity and social responsibility wealth oneself, to think beyond the horizon, as well as to up bring oneself to such an I ntellectual personality that one gets a note-worthy Job because of his discern and mental capability.Why is college education necessary? By Muhammad Intense-Khan education should up bring the students in such a way that they hold a position of building block in the progress of society. A good Job or money is not everything; guarantee you a lucrative Job but studying at a college may develop such skills in students that are necessary to lead a prolific life. It is the knowledge of education, curiosity which makes a student an intellectual personality – but not the degree he knowledge.College education also helps the students to communicate with different university? Will he be able to live a life of dignity and prosperity? The probability is academically sound. Therefore, the main purpose for obtaining college education is to develop the qualities of intellectual curiosity and social responsibility within intellectual personality that one gets a note-worthy Job because of his discern and

Mass Media Corporations

Assess the view that the owners of mass media corporations control media output and serve mainly ruling-class interests. (33 marks) AO1: Knowledge and Understanding (15 marks) Lower in the band 1. students will present an answer based on very limited knowledge and understanding of the mass media and ownership issues rather than based on sociological arguments or evidence. There will be only a peripheral link to the question. At this level there will be little evidence that the student has understood either the question or the material in response to it.At this level answers might include: †¢ isolated or disjointed statements about ownership of different aspects of the media or †¢ some flawed material from theories of the mass media. Higher in the band, students will present knowledge on the mass media, ownership and control that is incomplete or flawed. However, students’ understanding of both the set question and the material presented as an answer will be marginall y more explicit and more sociological than those lower in the band. At this level answers might include: a very brief list of evidence relating to ownership of different aspects of the media or †¢ incomplete or flawed accounts from theories of the mass media. 6 – 11 Answers in this band will show reasonable sociological knowledge and understanding. Lower in the band, students will present an adequate but possibly generalised or essentially descriptive and narrowly focused account of sociological knowledge on the question. There will be a fairly limited understanding of the demands of the question set.At this level answers might include: †¢ a brief list of factors related to ownership and/or control of different aspects of the media or †¢ brief, descriptive and accurate accounts of one or two studies of ownership and control of the mass media or †¢ outlines of one or two theories of the mass media, with relevance to the question left largely implicit. Highe r in the band, students will present a fuller though possibly still unbalanced response to the question.Answers may still be somewhat descriptive or narrowly focused, for instance dealing predominantly with only one perspective or one study of the media and ownership and control. At this level answers might include: †¢ a more developed list of factors related to ownership and/or control of different aspects of the media, but with a limited theoretical structure or Sources may include: Bagdikian; Miliband; Marx; Gramsci; Doyle; Curran; Whale; Tunstall and Palmer.

Sociology Finance Project Term Paper Example | Topics and Well Written Essays - 750 words

Sociology Finance Project - Term Paper Example I learned what I was spending my money on. Now that I know what I am spending money on I can take corrective actions in order to lower my expenses and begin to have a budget in which each month I obtain a surplus of money. During the last two months I have kept track of my monthly expenses. I categorized my monthly expenses in the following 13 accounts: gasoline, food home, fast food, snacks & candy, school supplies, rent, utilities, insurance, hygiene products, entertainment, clothing, miscellaneous, and cellular. The average monthly expenses for the last two month are illustrated in the budget below. My monthly expenses during the last two months amount to $1300 a month. Currently my income sources to pay for those expenses are a part time job, family contributions, and money left over from a scholarship and student loans. I was amazed to find out that I spend that much money each month on my living expenses. Since I did not keep track of my expenses in the past I was never able to save money. My largest expense account is my monthly rent. In reality despite the fact that I pay $275 a month I consider that my rent expense is low in comparison with other housing options available in my region. The second largest expense I have is my utility bills which consist of electricity, water, internet, and cable. I am currently paying $225 on utilities. Food is also a major expense in my life. I subdivided my food expenses into three categories: home food, fast food, snacks & candy. I spend each month $126 on home food, $107 on fast food, and $25 on snacks & candy. The total monthly expenditure on gasoline during the last two months was $123. My entertainment expense amount to $86 a month. Some of the things that I do for entertainment are going to the movies, playing miniature golf, and playing video games at the arcade. Since I usually buy most of my clothes during Christmas season my monthly expense on clothing was only $62 a month. I do not have

Research and analysis of business problems Paper

And analysis of business problems - Research Paper Example This industry is mainly driven by technology, globalization and Integration. The logistic Industry trends show that in the coming years this sector is going to strengthen further. The expansion of the geographical boundaries and tapping more customers is the main motive of the logistics companies nowadays. The study is on one of the major companies in the Logistics Industry, known as FedEx. The company Fed Express Corporation, popularly known as FedEx, is an American company which was established in the year 1971 by Frederick W. Smith. FedEx offers several services to its customers which includes overnight couriers, freight services and other business support and logistics solutions. It is one of the biggest transportation companies providing logistics services and delivering consignments all over US and in more than 220 countries. The revenue of FedEx is about $ 34,734 million in the year 2010. There was a decrease in the revenue of 2.1 percent due to the impact of global recession. But surprisingly there was an increase in the profit percentage of the company compared to its last year’s profit (â€Å"Company Overview†). Business Problems of FedEx The major business of FedEx is overnight delivery of consignments. Though FedEx is one of the major players in the logistics sector, yet it is facing tough fight from the other logistics companies. The major issues that FedEx is facing are: The global environmental problems In the environmental issues, the first problem is with the airlines facilities. The absence of proper landing spaces, back-up plans and the airport facilities hampers the guarantee of delivering consignment on the right time. Cut Throat Competition The major issue in competition is to face the price wars of the competitors. UPS is a close competitor of FedEx and after its entry into the logistics market, the revenue of FedEx declined by 30.3 percent. Technological problems The technological factor is very important because it keeps c hanging within a short span of time. Zapmail became obsolete due to the introduction of Fax machines. FedEx lost about $ 350 million and it had to withdraw itself from such business. So it is very important to develop the technologies within the company so as to compete with the advance technology (â€Å"Introduction†). Human Resource problems The FedEx ground services faced new challenges from its contractors delivering parcels at FedEx ground. These contract drivers own the trucks which they drive for FedEx to deliver the consignments to different places. Now, these contract drivers are not the direct employees of FedEx. So these drivers are demanding direct employment of FedEx. This would entitle them with the pension schemes, medical facilities and other facilities that FedEx employees get. But FedEx is not accepting such demands of its contractual drivers. This is a major issue which has created a huge problem in the FedEx ground department (Johansson 7-10) The logistics market is highly competitive and it gets affected very easily by price and service changes. So the

Sustainable Marketing Coursework Example | Topics and Well Written Essays - 2750 words - 1

Sustainable Marketing - Coursework Example The firms need to keep in mind the simple equation of gaining advantage through providing goods and services to their customers. They should never lose its ends even though they are put into complications so as to maintain the profitability and future sustenance of the firm. The criticalities they face in such a run of employing sustainability marketing and still remaining profitable is the discussion topic of this report. Ultimately, it is explained that branding of the firm’s products is the sole aim for which the firm needs to perspire to achieve all its sustainability and profitability goals. From the organizational point of view, goals are met by satisfying individual goals of stakeholders while upholding the preservation, protection and conservation of the physical environment. Thus it should focus on business development and growth responsibility. On the basis of strategy, it is a view which is developed holistically in the minds of consumers, that the reward they pay does not affect adversely the natural and human well-being in the present and future. It is the responsibility of the organizations to manipulate the four elements of marketing mix (Product, price, place and promotion) to ensure optimum environmental benefits in the form of reduced waste and release of toxins and enhancing energy efficiency. (Anon., 2011) Reference to and different terminologies in use: The synonyms to the term could be described as â€Å"Green Marketing† to imply that it plans to develop a greener earth which can offer a promising future for the future generations. At the same time, it does not discourage consumption to be called as â€Å"Oxymoron† which means encouraging consumption in an eco-friendly manner. If pursued from strategic point, it is referred as ethical marketing. It stresses on the challenges that the world faces

Critique the paper 'Are the women in Management victims of the male Essay

Critique the paper 'Are the women in Management victims of the male norm' (Billing, 2011) - Essay Example Before the critical review, a summary of the article will be drawn, based on the main points and conclusion of the article. The effectiveness of the structure of article will be analysed in the next stage. These sections will also investigation about the setting of information and the ease of availability. After that, the essay will critically examine the article, giving thrust to its major points and its relevance in the current environment. The critique will also include article’s authority, objectivity, accuracy, currency and coverage (Centre for Academic Excellence, 2008). Accessibility as well as credibility of the article will be judged on the basis of the various criteria discussed above. Overall the article was clear, well written and relevant. Article summary The purpose of the article is to explore work practise norms and gender issues that influence and affect women in workplace. The article has given special attention to women working in managerial position. Accord ing to the author, most of the managerial positions in workplace are expected to be filled by men. As a result, women find it difficult while holding or accepting a position. In order to further this investigation, the author has used a primary research method, doing a survey with 20 women in managerial positions. ... Article structure In order to provide a thesis or stance to the developed article, it was introduced with a short abstract. This abstract provided a brief overview of the critical points in the article. The rationale was included for the article as well as the research. The article contained short paragraphs and access to information was easy. However, only 3 headings were provided for the main body thus segregating a lot of information in each heading. Most of the information provided in the article was conventional. For example, a proper review of the literature and post works was done before doing the survey. And the results were analysed using the similarity between what has been said and what was found through the survey (Armstrong, Henson and Savage, 2009). However, the conclusion formed at the end of the article was too short to come to a final decisive argument. There was no comprehensive summary of the crucial points in order to review the findings. At the end, links to jour nals, subjects, references, authors were provided to allow better evaluation of the author’s work (Craswell, 2005). However, providing links at each heading world have made the evaluation process much faster and easier. Article critique In the article the main argument which the author has put is the relevance of using male as the general norm which explains the difficulties of women in management. According to the author, the idea that women do not belong to the managerial place and they are basically ‘others’ in this managerial place is based on few rigid ideas pertaining to male norms (Acker, 2006). But given the fact that these norms have generated from ideas which are ages old, the credibility of these male norms are in question. The sections of

Discuss what is mean by Universal Grammar. How does the process of Essay

Discuss what is mean by Universal Grammar. How does the process of language acquisition provide evidence for Universal Grammar. give concrete examples. What ot - Essay Example As usual, "the company" now has an earlier deadline than they had given me, despite them still not having given me the entire chapter, so I hope you're not late. Best, anon Trask (1995) presented two types of evidence in support of Chomsky's theory that the innate condition of the human brain at birth explained language acquisition, a process that occurs without effort or direct or indirect teaching in children. First, despite the differences in the experiences of children within and across cultures, in deaf and hearing children, and in those who are and are not mentally retarded, the same stages in the same order occur in acquiring language. Second, in support of the role of the human brain at birth, there is evidence that those who have not been exposed to a language past a "critical period" of 12 or 13 years have not been able to learn the rules of a language. Trask (1995) reviewed evidence supporting "universal grammar," a phrase describing Chomsky's revolutionary theory of psycholinguistics, i.e., there are linguistic universals (commonalities among all languages), the human brain is equipped at birth for the acquisition of language, and thus children acquire language without either direct or indirect instruction. ... over the history of human existence, it is disingenuous to describe the demise of the Skinnerian operant-conditioning model (referred to by Trask as the "imitation-and reinforcement model,", p. 140) as occurring "not so many years ago" or, more dramatically, "in recent years" (p. 140). One could provide pages of citations to support recognition of the brief time course of Chomsky's "revolution," but Pinker, himself a giant in psycholinguistic theory (Rondal, 1993), should suffice (interview, Rondal, 1993). Chomsky's theory of language acquisition (beginning in 1959, cited in Pinker's interview, Rondal, 1993) quickly relegated (unusual in the social sciences) to a chapter in the history of psychology the then-accepted Skinnerian operant-conditioning theory that babies learn language by reinforcement of language imitations. Because most humans have observed babies and young children, it is understandable that social scientists, among others, would have recognized the essential correctness of implicating the brain at birth - by comparing, for example, their own struggles in learning a second language, even if in surroundings where the second language was spoken, with the ease with which children not only acquire a first language, but with the ease with which immigrant children, compared to their parents, acquire a second language. Understanding why the theory that language developed as a function only of experience was accepted in the first place requires recognizing the virtual destructi on of experimental psychology caused by the prior "behaviorist revolution" - which virtually outlawed even the thought of innate dispositions (Watson, 1919, as cited in Hunt & Ellis, 2004). In this way, one might think of Chomsky, not to minimize his genius, trained in linguistics,

Business requirements for Matrix Data Corporation Essay

Business requirements for Matrix Data Corporation - Essay Example 1.2 Background including current process The Matrix Data Corporation in Owings Mills, Maryland is a company that collects data and analyses web-based data for large clients using Web analytics software. They have decided to add a new data repository system to enhance the sales allowing the company to grow by 20% each year. In order to support the volume expected the IT’s role will be to upgrade the current data warehouse system from a ten (10) terabyte data warehouse to 60 terabyte allowing Matrix Data Corporation to collectdata beyond the standard relational databasesystems. This project goal is to provide guidance on the implementation process and how the changes will administered. The project is scheduled to begin on November 21, 2012 and the expected end date is December 23, 2012. The project will also identify what is needed to make the change and to accomplish these changes without interfering with current business production. 1.3 Scope 1.3.1 Scope of Project The scope o f the will identify the procedures used to coordinate the project and the users, and stakeholders to ensure the needs are met. Applications –Will be implemented in phase 1 by November 15, 2012. Database – The application will use a MSSQL (SQL Server) database System Hardware –Data repository system is required. Matrix Corp. ... Process Re-engineering will highlight four phases; 1) Initiation – Aimed at identifying and understanding the purpose 2) Analysis – An in depth analysis of the process tasks and process 3) Reengineering – Discuss and design features needed 4) Implementation and evaluation – Address stakeholders issues and concerns   (Carr and Johansson, 1995). Customization - customization can be applied throughout the different layers of the new project delivery process, from the network diagram level to the scope of work associated with specific activities. The SDLC methodology will be used to implement changes. Interfaces – Agile methods will be integratedto provide delivery engines (Griffith 1994) and new system hardware to be set up and will be implemented using the SDLC methodology. Architecture – The application and technical architecture is a formal description and representation of a system, organized in a way that supports reasoning about the stru cture of the system which comprises system components. Conversion –AdWords Conversion Tracking will begin importing the data from the Analytics account,   Testing – Testing will include testing on volume and capacity, and performance. Funding –Project funding is limited to $25,000.00 Training - Training will be held every Monday in conference room C, for 1 hour. e provided weekly Education – will include an in depth overview of the process and slides will be provided. 1.3.2 Constraints and Assumptions The following constraints have been identified: Restricted and limit project execution, budget limit of $10,000.00. The following assumptions have been made in defining the scope, objectives and approach: Need

European Construction and Property Essay Example | Topics and Well Written Essays - 2000 words

European Construction and Property - Essay Example The first part of this report attempts to assess the scope and value of the Bulgarian construction market comparing it with the UK. The second part of the report focuses on the scope for service integrators or managers that manage the operational service procurement for their customers in the construction industry, especially in the residential and office building sector. Bulgaria is situated in the South-East Europe, on the Balkan Peninsula, and is one of the oldest European states. To the south it borders with the Republic of Turkey and the Republic of Greece, to the west - with Former Yugoslav Republic of Macedonia and the Federal Republic of Yugoslavia. The Danube River is the natural north border with the Republic of Romania, and to the east Bulgaria borders on the Black Sea. It is characterized by an extremely varied terrain: huge plains and lowlands, high and low mountains, plateaus, caves, basins and gorges. The lowest altitude is 0 metres (at Black Sea), the highest altitude is 2925 metres (the peak of Mussala in the Rila mountain). It has favourable position in terms of location from national and international perspective, and easy accessibility by air, rail and road. Encompassing just 2 % ... Bulgaria is a country of tranquil, ecologically clean, distinctive places of interest, where one can be absorbed by the traditional Bulgarian customs and culture at the same time. Capital Sofia (pop. 1.2 million) is a vibrant city thriving on expansion, architectural buildings and deep respect for multi-cultural diversity. The Black Sea coastal stretch faces east and extends over 378 km, its seawater clean and not tidal and its vast beaches covered with fine golden sand. The majority of Bulgaria beaches have been awarded the EU Blue Flag for their environmental excellence. The conditions for investments in the real estates sphere in Bulgaria have never been better. Bulgaria is a country of unlimited possibilities and it is the time to be first. Bulgaria is the newest hot destination for the real estate market in Europe. CONSTRUCTION INDUSTRY IN BULGARIA - AN OVERVIEW Over 36,000 construction companies are registered in Bulgaria, 2,400 of which can be classified as medium and a few as large-sized. The volume of building and construction activities amounts to 2,500 million Euros per annum and the industry has a 5 % share in Bulgaria's GDP, which is expected to double over the next two years. Estimated annual growth is 15%. The sector employs some 120,000 people. Smaller companies have tended to merge into large joint-stock companies and consortiums, particularly seeking foreign technologies and management expertise. Bulgaria has been receiving large amount of donor aid and PHARE/ ISPA funds for infrastructure projects, the implementation of some of which will continue until 2008. Major road/ railroad, waste disposal, water/waste-water and landslide stabilisation projects are expected to be

College Degree Necessary Essay Example for Free

College Degree Necessary Essay In Barbara Ehrenreich’s article, â€Å"The Higher Education Scam† she expresses her feelings about employers looking specifically for college grads to fill their positions. Ehrenreich seems to be voicing her feelings to employers because they are beginning to look specifically for college grads, instead of people who may have more experience and knowledge, or even currently work for the organization. She claims that employers seek college grads merely because they have a college degree and it shows they have the ability to listen and obey. Deep within Ehrenreich seems to be attacking the college grads by saying that once they have finished school and earned their degree, they are now slaves to the employers. Her claim is quite logical and the examples she gives validate what she is saying. Conversely, she seems to be going on a theory with her argument and her attacks on the college grads for going to school and earning a degree detracts from the value she has built up. Finally, Ehrenreich’s argument is effective to some degree, but lack of personal experience leave the article with a flaw. Ehrenreich uses value and emotion within her article to get the attention of her audience. We all need jobs in order to get through life and if you want to have a good job, you need to get a degree. This puts a lot of value in what you need to accomplish because the final product is suppose to be worth it, and employers will only hire you if you are a college grad. Ehrenreich uses this example to connect with her audience and adds to the credibility of her argument. Throughout the article Ehrenreich adds humor to help make an emotional connection with her audience. She says that whatever you learn in college doesn’t seem to matter. All that employers are looking at is that you were able to sit still for long periods of time, be told what to do, and appear awake. Ehrenreich is saying that no matter what degree you’ve just earned, all employers are looking at is that you devoted 4 years doing what your told. She adds, â€Å"no college has yet been honest enough to offer a degree in seat-warming† (696). This is most likely what you will end up doing when you begin working at a white-collar job anyways, so by hiring you they know you are able to do what they ask. She also goes on to imply that you will be desperate for work because of the debt you have just accrued and you won’t become a troublemaker, or whistle blower. You’ll basically grovel at their every need and do exactly what your told. Ehrenreich adds to the credibility of her article by giving examples of people who have been able to do something and do it well, but didn’t have a degree to back it up. They were either dismissed from their job, or called out on it once they became popular. She gives the example about Marilee Jones who worked for MIT as the dean of admissions for twenty-eight years. Marilee claimed she had three degrees and yet she really didn’t have any. Now if Marilee had done a poor job as the dean of admission it would be easy to forgive and remove her from her position, yet she was very successful and it was threatening to an institution of higher learning. This gives us an emotional appeal because it’s a personal story of sadness for Marilee and it causes the audience to wonder if a college degree is really worth it. She did a good job for the institution and just because she didn’t have a degree, they were willing to dismiss her. Is that really all the companies want is a degree; or do they want someone who is going to do a great job for their organization? Throughout Ehrenreich’s article she stays pretty true to her argument, employers seek out college grads. Although she puts in the example of â€Å"Dr. Dennis Waitley Ph. D† who is known for writing a best selling self-help book The Secret. He confessed to not having a master’s degree and the marketing firm he worked for admitted that they couldn’t confirm he ever received his Ph. D. This example adds to Ehrenreich’s credibility, but it seems to go off what she talks about in the majority of her article, which seems to be more along the lines of employers. It does however stay true to her title, â€Å"The Higher Education Scam†. For her article to be spot on with her argument, she should have stuck more with education and touched on different subjects like employers, writers, and other people in general who have not had college degrees, but were still successful in their fields. In Ehrenreich’s article she doesn’t attack anyone in particular with what she is saying, but she keeps her comments vague so it is up to the reader to interpret the hidden meaning. In the beginning she talks about the amount of lies being put into resumes in order for people to get certain positions they are applying for. She says, â€Å"that 10-30 percent of resumes include distortions if not outright lies† (696). She adds to this with some more humor in saying, â€Å"lying is a grievous sin, as everyone outside of 1600 Pennsylvania Avenue knows† (696). This comment adds humor to the article as well as a little ad hominem because of the hidden attack. Ultimately, the article by Barbara Ehrenriech is effective. She shows credibility with the examples she uses and the only flaw seen is that she doesn’t have a personal example herself. She keeps humor going in the article, which keeps the audience drawn in and is very logical in her viewpoints. Ehrenreich really makes you think after reading her article. Should we go to college in order to get a degree and work for a good company? Should employers really just look for candidates that have earned that college degree hoping they will obey their every need? Should employers give there currently employees a chance to earn a college degree instead of being dismissed from their position? Is it worth over looking other candidates for positions strictly because they don’t have a degree when they will be able to do the same job and possibly do it better? To sum it all up, why do employers really need to be looking for a college degree? Is the time and money really worth it to earn that degree for a position that you are going to learn on the spot anyways? Employers really need to think about what they are doing and not just jump on the bandwagon and make hasty generalizations. Works Cited Ehrenreich, Barbara. â€Å"The Higher Education Scam. † Inventing Arguments, 2nd ed. Eds. John Mauk and John Metz. Boston: Wadsworth, 2009. Print. 69-697.

Assessing The Marketing Plan Of Accenture Commerce Essay

Assessing The Marketing Plan Of Accenture Commerce Essay Accenture is a global management consulting, technology services and outsourcing company. It boasts of a unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies,. The main aim of the company is to collaborate with clients to help them become high-performance businesses and governments. Thus this company is a good company for study. Here I am analyzing their market strategy and how they could increase their customer base round the world. Keller, K (1998) Competitor Analysis One of the major competitors of Accenture is IBM company. The financial and company statistic of both have been compared below. Both are into similar business and specially compete in the area of consultancy to key corporate clients. DIRECT COMPETITOR COMPARISON ACN Pvt1 Pvt2 IBM Industry Market Cap: 27.28B N/A N/A 167.26B 111.07M Employ ­ees: 176,000 N/A N/A 410,830 810 Rev. Growth (ttm): -11.20% N/A N/A 0.80% 16.10% Revenue (ttm): 22.45B N/A N/A 95.76B 192.40M Gross Margin (ttm): 30.01% N/A N/A 45.73% 36.21% EBITDA (ttm): 3.32B N/A N/A 23.66B 12.47M Oper. Margins (ttm): 12.59% N/A N/A 19.49% 6.97% Net Income (ttm): 1.55B N/A N/A 13.43B N/A EPS (ttm): 2.375 N/A N/A 10.009 0.12 PE (ttm): 18.03 N/A N/A 12.86 18.81 PEG (ttm): 1.16 N/A N/A 1.3 1.06 PS (ttm): 1.22 N/A N/A 1.75 0.83 Pvt1= Deloitte Consulting LLP(privately held) Pvt2= HP Enterprise Services(privately held) IBM= International Business Machines Corp. Industry= Management Services Direct customer contact has made Accenture one of the most successful companies of the1990s Accenture is following the strategy of what called Direct business Model. The meaning of their model is -It is actually get to have a relationship with the customer, and that creates valuable information, which, in turn, allows them to leverage their relationships with both supplier and customers. Along with that information with technology, and they have the infrastructure to revolutionize the fundamental business models of major global components. Keller, K (1998) Accenture competitive strategies are speed to market; superior customer services; a dynamic commitment to producing consistently high quality, custom-made systems that provide the highest performance and the relevant technology to their customers; and an early exploitation of the Internet. The companys extraordinary growth and profitability en route to becoming the second largest consultants in the world. Accenture used different marketing strategies to sell there services around the world making them the most successful company in the world. Through its build-to-order manufacturing capability, Accenture has been able to cut many of the risks of the business. The company can persists on lower inventories and take advantage of price cuts more quickly than competitors. Selling service directly to customers also reduces costs by eliminating dealer markup. Brooks, I and Weatherston, J. (1997) Market Analysis Accentures pinnacle to market leadership is the result of a persistent focus on delivering the best customer experience by straight away selling products and services online and through catalogs.They put a great deal of emphasis on understanding what drives the customer satisfaction, whether it was response times on the telephone, quality of products, valuable features, or the ease of experience in using the product. Engaging the entire company from service providing to sales to support staff in the process of understanding customer requirements became is a constant focus of management, energy, training, and employee education.Accenture Computer Corp. has used the Internet to trim costs and boost sales, both of which were becoming increasingly difficult to do in the saturated consultancy market of the late 1990s. It made possible for customers who previously had placed custom orders via the telephone to place them on Accentures Web site. Customers selected configuration options, ge t price quotes, and order both single and multiple systems. The site also allowed purchasers to view their order status, and it offered support services to Accenture owners. Given below is how Accenture has been operating in the market in the year 2009 . Environmental Analysis Accenture helps organizations create and implement breakthrough operational and transformational solutions. This is critical for any company today. There are many environmental factors which become crucial in the environment in which Accenture is operating. The economical environment has a crucial impact on consumer behaviour. This factor becomes all the more relevant t in the recession period. Security of a good job and a regular income to spend on goods are factors that effect consumer behaviour. Marketing and advertising do influence consumers in helping them to purchase a particular product or service. Brassington, F and Pettitt, S, (2000), Peoples social class will also effect their behaviour. The role of society is critical. Be it the profession based influence like Actors, Doctors, engineers, low grade staff, and mothers and fathers also effect the purchase decision. Also being parents affects consumers buying habits based on the age of the children, the nature of job .Say if you are a highly paid official you could buy consultancy more easily than a lower class of corporate consumer. Also many other characters influence the consumer buying decision. The persons personality be it extrovert (out going and spends on luxury and fun) and introvert traits (keeps to themselves and purchases with online or mail order) again has an impact on the types of purchases made. Brassington, F and Pettitt, S, (2000), Customer Analysis One study which is vital when studying the consumers of Accenture are the reference groups in the corporate clientele. Reference groups are close groups of people consumers may look up towards to that have an impact on consumer behaviour. They could be celebrities like Brad Pitt or your immediate family members. Other influential people like Opinion leaders are those people that you look up to as you honor their views and judgments and these views may impact consumer decisions. Also the type of consumer need of Accenture consumers can be explained by the motivation theory of Maslow. Abraham Maslow hierarchy of needs theory was targeted to explain what motivated individuals in life to achieve. This was explained in the form of a hierarchy. He explains that consumers aim to meet basic psychological needs of hunger and thirst. When this has been fulfilled they then go up to the next stage of the hierarchy, safety needs, here their key needs are job security ,home security and the emphasis that an income will be available to them regularly. Booms, B.H. and Bitner, M.J. (1981) Social needs come in the third level of the hierarchy, the need to attachment to someone ,to be loved is a normal human desire and people do work for this belonging. Esteem need is the ext in the hierarchy and means the need for status and recognition among peers in the society, status of people, the recognition to have a good job title and be known are all needs that add to the symbol of status. Self-actualization or the realization that an individual has reached his potential in life is the top most in the need pyramid. The need of self-actualisation is critical to the individual, as he only know when he has reached the point of self-fulfillment. This concept helps an Accenture trying to sell a product or service to a consumer. it is known to all that marketing is about fulfilling needs and providing benefits, Maslows need concept suggests that needs differ as move along our path of striving for self-actualisation. Accenture customers are also looking for the status and self esteem need to be fulfilled among the higher class purchasing services . Maslows concept is useful for firms as it helps to understand and work for consumer needs and wants. Internal Analysis Accentures corporate philosophy is elite and quite different from many a companies. The same has helped it form a goodwill among prospective customers. Below are the core elements of the Soul of Accenture as they state their corporate culture summary heading: Customers: They believe in creating loyal customers by providing a superior experience at a great value. They are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience. Blythe, J. (2001) The Accenture Team: They believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. They are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace. Direct Relationships: They believe in being direct in all they do. They are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy. Global Citizenship: Booms, B.H. and Bitner, M.J. (1981) They believe in participating responsibly in the global marketplace. They are committed to understanding and respecting the laws, values and cultures wherever they do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community they call home, both personally and organizationally. Winning: They have a passion for winning in everything they do. They are committed to operational excellence, superior customer experience, leading in the global markets they serve, being known as a great company and great place to work, and providing superior shareholder value over time. Blythe, J. (2001) (Source Accenture.com) SWOT analysis: Strengths: One of the best consultancy providers.  Ã‚      It has been more than fifty years in the market.    A wide range of coverage in corporate clientele areas..     Promotions are very strong and effective Weakness: Pricing is a little high Has a premium range of services Customers service is to be worked upon Opportunities: Wide world wide coverage . USP is the hold of loyal consumers Provide new services for new corporate companies Growing consultancy services Prominence in the mind of the key consumers Recovery from recession of the customers. Baker, M. (2000) Threats:   Ã‚   Recession, has decrease disposable income in people Other competitors like IBM. Changing mindset of customers Lack of loyalty of brand among this segment consumers. Marketing Plan Phase 2 (Objectives and Strategy Development) : Executive Summary The strategic management literature is far from clear in explaining how firms choose to formulate strategy and implement it. Indeed, there are many different schools of strategic management that help to explain the manner in which firms engage in strategic decision-making and action. These include the design, planning, positioning, learning, entrepreneurial, cognitive, power, and cultural school, to name just a few. There is no right school of strategic management that should be followed, but different firms tend to subscribe to different schools depending on the industry in which they compete and the nature of the firm. The planning school is appropriate for such firms because of the nature of the industry in which they compete. At the same time, significant investments are required to back up any strategic or tactical decision made by such companies. In addition, the futures of the consultancy companies are highly changeable and unknown, with factors such as prices fluctuating grea tly. As a result, these firms tend to adopt principals from the planning school of strategy because these help the firm to focus on the external environment in which it competes and devising strategies based on such an environment. As such, when examining what guides the strategy of a firm like Accenture, it is also important to examine the school of strategic management that best explains its choice of strategy. In Accentures case, this is the positioning school, as discussed next. Brassington Frances and Pettitt Stephen (2006) Marketing Objectives The positioning school of strategic management views the strategy process as an analytical one in nature . Whilst many scholars have written about this school, the dominant proponent has been Porter (1980, 1985). In this regard, the purpose of firm strategy is to establish a position within the industry that is profitable. According to Porter (1980, 1985) this requires a firm to examine the industry within which it competes in terms of the five forces: the intensity of the rivalry amongst competing firms, the threat of substitute products and services, the threat of new entrants, and the relative bargaining power of buyers and suppliers. On this basis, it is possible for firms to select on of three generic strategies overall low cost, differentiation or focus that help it to capitalise on a position within the industry that provides for above-average industry profitability. In order to know which of these strategies is the most appropriate for a firm, it is necessary to look at its various parts. In this respect, taking a broader and deeper picture of the firm is important in understanding the context within which it competes because as Porter (1980, 1985) notes: competitive advantage cannot be understood by looking at a firm as a whole. It stems from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product . As such, the value chain is an important way of assessing the Accenture primary activities its inbound logistics, operations, outbound logistics, marketing and sales, and service as well as its support activities firm infrastructure, human resources management, technology development, and procurement and assess areas of independence and mutual dependence. Accenture is a low cost provider, but also manages to use its design of the supply chain to provide a differentiated offering. The estimated earning od Accenture as doen by analyst has been shown in the table below: Earnings Est Current Qtr Feb-10 Next Qtr May-10 Current Year Aug-10 Next Year Aug-11 Avg. Estimate 0.61 0.71 2.70 3.01 No. of Analysts 19 18 21 20 Low Estimate 0.59 0.67 2.61 2.78 High Estimate 0.68 0.75 2.79 3.26 Year Ago EPS 0.63 0.68 2.68 2.70 Targeting and Positioning Segmentation: Accenture concentrating on upper-end customers. They have different segments and different USPs. While there are many possible avenues to exploit in terms of sales opportunities for these companies, the market is highly segmented in such a way that it is important for Accenture to engage in target marketing. This is the point where the particular companies must decide whether they will individually follow a niche market or a full-line strategy. Accenture thus caters to a vast market that too individually. Brassington Frances and Pettitt Stephen (2006) Branding: Accenture is a well known brand. Although its sales have been falling but it has been one of the key players in the consultancy market. Its name and use of service is associated with many a known names in its market. It is the leading brand in the world, with a focus on performance and international presence. Positioning analysis: Accenture sees positioning as a key factor in growing the brand in developing markets of Asia like China, Korea, and Malaysia. Moreover, Accenture already had marketing tie-ups in Asian market segments. Competition: While Accenture build product lines and marketing campaigns the major competition is from IBM. Thus the promotion strategies of these two companies being similar, the joint advertising and promotion cost are sure to be reduced as of their independent cost. They can target a wide range of segments which includes consultancy and solutions for the corporate client. While both these brands make use of a differentiation strategy to attract its customers, IBM concentrates its efforts on a broad cost strategy approach. The differentiation strategy of the Accenture can be seen in action by examining the various productions of this company.  In looking towards the future, the company seems to place into a position to steadily increase its market share and brand value to better compete in the consultancy business and to help in transformations of clients. Hoyer, W.D. and MacInnis, D.J. (2001) Segmentation: Accenture can now really focus on premium service full of design and innovation-the kind of service people with too much money like to buy. Accenture have their own USPs. Growth Strategies (if the objectives set refer to growth/improvement of current position) BCG analysis Here I would say that Accenture is in the cash cow position. Thus it should now harvest its product that is the Accenture company should now stop investing money in mass promotions of Accenture and wait for the right time for the market to take up dynamism. Hoyer, W.D. and MacInnis, D.J. (2001) Thus it is suggested that Accenture should not just get back and wait for this cash cow to give returns. It has been listed as a cash cow because the amount of revenue which can come from this product is now saturates. Another strategy that it can follow is that it should make this brand and launch it in the Asian market where recession hasnt taken such a big toll. There it can be launched as a question mark and will need high amount of promotions and distribution to be established in a new country. This is a strategy that Accenture should take on to survive in a global market like that of today. This is by far the only way in which it can cover up the market saturation the company has reached at present. Ansoffs Matrix:   According to the Ansoffs Matrix there are four major strategies that Accenture can follow. However the strategy that is recommended is Product /service development. This strategy is recommended for Accenture as they have still got basic problems with their product that is differentiation form competitors.. This is to be improved. Aaker, D and Joachimsthaler, E (2000) Innovation in technology needs to be added to these products to bring in more business in the current markets. Global Customer wants value for money that is cheaper prices and good quality. Also in this field new technology and luring the customer with the same is very important a suggested to Accenture. PESTLE Analysis PESTLE Analysis or survey of the marketing environment include history of firm, macro/micro factors that are relevant including a stakeholder analysis . It is critical to understand the toothpaste too through these points of strategy. This classification distinguishes between: Political factors. These refer to government policy such as the degree of intervention in the economy. What goods and services does a government want to provide? The liberalization by the government has of course helped out the business in consultancy companies to survive in recession too. Economic factors. These include interest rates, taxation changes, economic growth, inflation and exchange rates. These include higher interest rates may deter investment because it costs more a strong currency may make exporting more difficult because it may raise the price in terms of foreign currency inflation may provoke higher wage demands from employees and raise costs higher national income growth may boost demand for a firms products It is seen in recession times that many delegate have been shown the pink slip.. But the same phenomenon has also lead those who could start purchasing this product to deter and not buy it due to the conservative nature that has seeped in the consumer after recession round the world specially to the consultancy business sector.. Social factors. Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. For example the consumer of the Accenture service may vary form one country to another. Technological factors: new technologies create new products and new processes. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. As far as Accenture is concerned, it will have to incorporate these in its portfolio of services too for the ease of the customers. Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and FMCG. With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. Legal factors: these are related to the legal environment in which firms operate. In recent years world has been many significant legal changes that have affected firms behaviour. Legal changes in a country can affect a firms costs (e.g. if new systems and procedures have to be developed) and demand (e.g. if the law affects the likelihood of customers buying the good or using the service).Thus the same are critical in the analysis of Accenture. Aaker, David and Joachimsthaler, E. (1999). Selection of Competitive Advantage As far as the competitive advantages is concerned Accenture has to work on the following areas in 2010 The company is loosing its growth in the market The company is apprehensive to spread to other countries The stress of the company has always been consultancy no other service The company has priced its product at a very high price as compared to the near competitors. Also the fact that competitors like IBM are present in the market ,it becomes all the more important to bring up a very strong competitive advantages. Accenture should do this by a good supply chain management across the world. Understanding the strategic choices of Accenture is important in supply chain management (SCM) because it helps to establish the focus on the companys activities. Indeed, SCM reflects the management of the interconnections of organizations that relate to each other through upstream and downstream linkages between the processes that produce value to the ultimate consumer in the form of products and services. SCM is a critical component of this. Through SCM Accenture can examine ways of being more efficient, especially for an overall low cost strategy, and well as adding more value to end customers, important for a differentiated strategy. In the case of Accenture that adopt an overall low cost strategy, the goal is to increase sales volume whilst also reducing unit costs because this helps to improve the margin achieved by the firm. Over time, a firm can capitalise on economic of scale through investment in infrastructure, as well as learning curve effects and perhaps more effective purchasing decisions, supply chain efficiencies and better logistics management. When adopting such a strategy, it may also be pertinent to not simply optimise individual links within the supply chain, but examine how efficiencies can be made across the supply network since it can easily be possible for a distant supplier in the supply network to disrupt the entire supply chain . Nonetheless, many efficiencies are likely to be found in the immed iate supply chain because the firm has greater control over this part of the supply network . Marketing Mix Programme As far as the pricing of Accenture is concerned ,it is little on the premium side. As compared to IBM it should reduce its prizing to competitive level. Whilst controlling costs is still important, focus is placed on the Accenture intangible assets and its ability to leverage these within the value chain. Product wise Accenture has a good range of services to offer backed up by a good customer care. More so it could forward integrate to technology making in various fields to expand business and profits. In the case of Accenture pursuing a differentiated strategy, these aim to focus on those aspects of their products or service provision that add most value in the eyes of the consumer. A critical component of this strategy is to understand which parts of the supply network should be kept in-house and which should be outsourced, or perhaps even acquired. In-house activities are those that add greatest value to the firm and where its has particular competence, whilst the outsourcing of supply chain activities should take place for more peripheral activities within a Accenture value chain. In reality, just as Accenture do not always follow one of the three generic strategies, but a hybrid corporate strategy, so should they look for a hybrid approach to business. The key point, however, is that there is alignment between Accenture corporate strategy and its marketing mix approach Theory building in MARKETING MIX based strategic research has focused on two areas: international marketing mix management (MARKETING MIX) and decision-making in stock management. MARKETING MIX research has focused on the potentially virtuous and vicious cycles that are evident in Accenture . The overall analysis of this is that Accenture were generally facing reinforcing loops that led to either successful or unsuccessful MARKETING MIX. One of the major issues in MARKETING MIX is service management, with the general problem that individuals do not understand the feedback mechanisms that lead to failure in the marketing system. Accenture tend to focus on inventory management, demand amplification, marketing mix re-engineering, and marketing mix design .This work is particularly appropriate to the bullwhip effect and the marketing mix redesign that has been taking place at Accenture . The notion of the bullwhip effect in marketing mix which is followed by Accenture came from work by Procter Gamble, a fast-moving consumer goods (FMCG) company that had a large, complex international marketing mix. During the process of managing their marketing mix, the company noticed that as information went up the marketing mix, the distortion of that information increased. The market negative effect is the term used to describe this effect. It results from a lack of synchronization between members of a marketing mix, which is amplified the greater the number of members and the larger the number of defaults in the slae system linkages through which information passes. The problems that Accenture face is that since supply characteristics do not match demand characteristics, inventory starts to accumulate at the different stages of the marketing mix. Accenture is striving with the problem of delivery and supply and demand mismatch since 2004. Marketing mix management is the oversig ht of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. A marketing mix is the group of organizations, people, technology, information and resources consisted in transferring the product or good from the producer to the end consumer.. Supply chain helps in the marketing mix in moving the raw material to the manufacturer , the final good or ready product to the wholesaler and from their to the consumer.. It is important to have glance at the component of the marketing mix management to understand the relevance of integration planning and management of the same. . There are six key elements of the company that are critical to any business: à ¢Ã¢â€š ¬Ã‚ ¢ Production à ¢Ã¢â€š ¬Ã‚ ¢ Supply à ¢Ã¢â€š ¬Ã‚ ¢ Inventory à ¢Ã¢â€š ¬Ã‚ ¢ Location à ¢Ã¢â€š ¬Ã‚ ¢ Transportation, and à ¢Ã¢â€š ¬Ã‚ ¢ Information. Accenture try to deal with the dangers of the marketing defaults through the forecasting of demand. This is important because demand is rarely stable. Such variability often means that Accenture need to keep a degree of safety stock; effectively an inventory buffer. The further up the supply chain towards raw material producer, the greater the observed demand, and therefore the greater the safety stock that is required. When demand rises in a given period, downstream suppliers increase their orders, whilst during falling demand, the converse occurs. Since fluctuations in demand are more pronounced up the supply chain, this increases the size of the oscillations faced through the supply chain. This is something that Accenture has to manage. No consumer should go unattended. There are a number of factors that contribute to the negative marketing mix effect. First, forecast errors can easily occur simply because Accenture are unaware how demand many change over time. Even for goods that have a common demand pattern there can be instances where demand suddenly changes because of unknown factors. Second, there can be an overreaction to backlogs in supply of service by the company. In the diagram below of the companys supply chain; the arrows are for supplier-relationship management, internal SCM and customer-relationship management . A supply chain starts with ecological and biological regulation of natural resources. This is then taken on to supply of raw material, many production links before one moves to several layers of storage facilities of various size and remote geographical locations. Then on it finally reaches the consumer. Here the service to be delivered although is the price which also has to be followed up for customer care after sale. Thus this as a whole can improve the sales of the company to bring in an effective marketing mix strategy for Accenture.

John Steinbeck Essay -- Essays Papers

John Steinbeck A novelist is someone who writes novels, or writes a fancy work of fiction which often has a complicated plot, many major and minor characters, a significant theme, and several varied settings. A novelist will use literary devices such as characterization, tone, symbolism, imagery, and figurative language. John Steinbeck, an American novelist, uses many literary devices such as metaphors, similes, imagery, and figurative language along with excellent descriptive words to develop his characters and vividly describe their surroundings. His masterly of these and other techniques, in my opinion, is why John Steinbeck’s novels, like The Grape’s of Wrath and Of Mice and Men, have survived the test of time. John’s writing style was developed from the experiences in his life; this may be why he is so interesting to read, because John has had an interesting life. John Steinbeck was born on February 27, 1902 in the Salinas Fertile Valley, California. His father, John Ernst Steinbeck, was a simple farmer and the treasurer of Monterey County, California. His mother, Olive Hamilton Steinbeck, was a school teacher and she was the one person who was responsible for introducing him to the wonderful world of famous literature. She also read and taught him Shakespeare and other famous writers. John Steinbeck had two younger sisters, Ester and Elizabeth. John grew up in Salinas on a farm and was surrounded by animals and other forms of nature, this is the main reason that John had such a love of all forms of nature and wildlife. He graduated from Salinas High School in 1919 and then went to Standford University in 1920. At Standford he published â€Å"The Standford Spectatorm,† his first short story. During a break from Standford, John got a job on Spreckel’s Ranch near Salinas. While he worked there, he was able to observe firsthand the lives of â€Å"bindle stiffs† and â€Å"ranch bosses†. These observations would later on become the characters in Of Mice and Men. John eventually dropped out of Standford University and began his career as a full-time writer. In 1930, Steinbeck meet Ed Ricketts, who soon is to be his life-long friend. Also that year, he married his sweetheart, Ms. Carol Henning. He then moved to Pacific Grove to find a publisher for A God Unknown. He failed to find a publisher but that did not stop him and he began writing stori... ...iptions and literary devices, such as metaphors and similes, the characters seem to come to life for the reader. John’s vivid descriptions of nature really help the reader see the surroundings in his novels. The following quote starts of the book Of Mice and Men and contains some of the most descriptive language, and imagery in the hole book. â€Å"A few miles south of the soledad, the Salinas River drops in close to the hillside bank and runs deep and green. The water is warm too: for it has slipped twinkling in the yellow sands before reaching the narrow pool. On one side the golden foothill slopes curve up to the strong and rocky Gabilan Mountains but on the valley side the water is lined with trees – willows fresh and green with every spring, carrying in there lower leafs the debris of the withers flooding: and sycamores with mottled, white recombered limbs and branches that are over the pool.† This and other examples in Of Mice and Men show just how well John Steinbeck describes the settings that are in his novels. Many other writers have analyzed John’s work. Most writers would have to agree with me on my opinion of his writing technique.

Emma is a novel about youth through self-knowledge. Discuss. Essay

Emma is a novel about youth through self-knowledge. Discuss. The learning processes that are experienced through youth often lead to greater self-knowledge. This idea is readily demonstrated in Jane Austen’s â€Å"Emma† where the protagonist is established as an esteemed individual, living in the comfort and indulgence consequent of the limitations of her rural society. It is only when Emma opens herself to new experiences that she matures from one who lacks self-knowledge to a fulfilment of self-knowledge. The various events that occur ultimately challenge her viewpoint of the world she lives in. Emma’s dealings with befriending and matchmaking Harriet and her misinterpretation of clues given by Mr Elton and Frank Churchill are events which lead her to first lose confidence in her judgement and which later propels her to greater self-knowledge. Mr Knightley is a key figure in her process of change, leading her to a greater acceptance of others’ viewpoints. At the beginning of Austen’s novel, Emma Woodhouse is established as the central character of the novel who suffers from a lack of good judgement and awareness of the world she lives in. Austen establishes this idea through her opening sentence, conveying the idea that Emma is â€Å"handsome, clever, and rich†. The responder is given the impression that she thinks rather too well of herself as she has â€Å"been mistress of his house from a very early period†. We are told that she has been spoiled and indulged by â€Å"a most affectionate, indulgent father† and governess whose â€Å"shadow of authority being now long passed away†. The praise that Emma receives from Mr Woodhouse, Mrs Weston and Mr Knightley is warm acknowledgement of her education and accomplishments but is... ...tain self-knowledge. The various events that occur during the course of the novel develop Emma into a rounded individual who possesses a wealth of self-knowledge. This was not achieved without the aid of new experiences that penetrated the stability in her life, largely through the limitations presented by Highbury society. Emma’s overconfidence in her own judgement and her misinterpretation of clues given by Mr Elton and Frank Churchill, are important learning processes in Emma’s education. With the good judgement of Mr Knightley and her own self scrutiny, Emma is provided with the impetus to improve on her faults. Her growth to maturity and correct judgement ultimately leads to an attainment of greater self-knowledge. In balance, it can be seen through the character of Emma Woodhouse that â€Å"Emma† is blatantly a novel about youth through self-knowledge.

Colgate Palmolive-Precision Toothbrush Case

COLGATE – PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2. 76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. But the 1990s saw that baby boomers were becoming increasingly concerned with their oral health, specifically their gums. This led to a rise in the sales of therapeutic toothbrushes. The toothbrush industry experienced a massive influx of worthy competitors and this led to the formation of a niche, super-premium market. In order to gain an edge each competitor worked on developing new toothbrush technology, forming alliances with dental professionals, expanding advertising budgets and offering promotions that would grab consumer attention. In August 1992, Colgate – Palmolive was poised to launch a new toothbrush in the United States, tentatively named Colgate Precision in the super-premium market. Precision, was proven to be very effective in removing plaque – 35% more effective than existing brands – and in preventing gum disease. This advantage has been attributed to the innovative design, high-tech research using CAD and infrared scanning, consumer research and extensive product testing. CP’s Oral Care had been developing this technologically superior toothbrush for over three years. But the market was highly competitive with new products already in the fray. CP had to market Colgate Precision as per existing market strategies that include proposed strategies involving product, price, place, and promotion. The issues and Challenges, Analysis and Recommendations of the case are enumerated in the succeeding paragraphs. II-SSUES AND CHALLENGES In 1991, CPs sales topped at $6 billion and profits at $2. 76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, Colgate-Palmolive held the number one spot in toothbrush sales with a market share of 23%. Its international sales accounted for 64% of total sales and profits account for 67% of the total profits from international operations. The impending release of Colgate-Palmolive’s new toothbrush, Precision, may affect sales of its existing toothbrush lines. This may lead to a â€Å"cannibalization† of the Colgate Plus and Colgate Classic’s market of up by 35% to 60%. of the expected Colgate Precision sales. Since the existing toothbrush lines are the â€Å"cash cows† of the company’s oral care division, a dismal performance by the new Colgate-Palmolive Precision might drain the â€Å"cash cows† of its their resources market share altogether. Colgate-Palmolive’s media expenditure layout is very small compared to its rivals. It spent only $7 million dollars on marketing Colgate-Palmolive Plus. Since media exposure fuels consumer demand for a new product, this is one area where Colgate-Palmolive needs to have its expenditures equivalent to that of its rivals. Colgate-Palmolive’s media expenditure layout is very small compared to its rivals. CP could be positioned as a niche product to be targeted at consumers concerned about gum disease as such; it could command the 15% premium over Oral-B and would be expected to capture 3% of the US tooth brush market by the end of first year following its launch. Alternatively Precision could be positioned as a mainstream brush with the broader appeal of being the most effective brush available on the market. It was estimated that as a mainstream product, Precision could capture 10% of the market by the end of the first year. CP already had another toothbrush in the mainstream toothbrush, but didn’t have any in the super premium niche position. Other decisions that will follow the positioning decision would be price, distribution channels, advertising and promotion planning. If it is positioned as mainstream right away then not only will it cannibalize Colgate Plus, which is one tier below the super-premium category, but will have leave CP without a product in the super premium category which is the largest customer segment and Oral-B is virtually unrivalled in that space. Challenges Because of the recent market saturation, the various producers of oral health care products have rushed to offer promotional incentives including two-for-one, buy-one-get-one-free and mail-in refund coupon deals. With the increase of in-store advertising, toothbrushes and toothpastes have been found to sell 170% better when located in close proximity. The most worrisome threats to CP are from the company itself. If CP were to release the Precision brush into the mainstream market as the â€Å"Colgate Precision,† not only would it knock the children’s Plus brush off of the shelves, it would also cannibalize its flagship Plus model. III-ANALYSIS In the year 1993, budget was increased to cater for overall toothbrush ads and promotion budget by $19. 2m (80%over estimated $24m). $32. 5m was devoted to precision, $10. m to Colgate plus. The advertisements focused on prevention of gum disease, toothbrush effectiveness so as to develop superiority claim for Precision. Customers picked their brushes based on features, comfort, personal recommendation and health and hygiene. As a consequence they were willing to pay premium for products addressing these concerns.. 82% of toothbrush purcha ses were unplanned. 46% of adults were therapeutic brushers. 85% brushed daily. 85% used professional brush and 54% flossed regularly. Their major brands were Oral B Angle, Oral B Regular and Colgate Plus. In 1992 CP had a principal toothbrush brand Market share of 26% and was followed by Oral B and Johnson & Johnson with market shares of 23% and 22% respectively. CP had the highest market share of 26% in Food stores and 39% in Mass merchandisers but had a dismal 17% market share in drug stores where Oral B had a highest market share of 31%. Thus CP needed to increase its focus in the drugstore channel. Colgate precision was priced at $2. 02 in the niche category and $1. 76 as a mainstream product. The manufacture cost per unit of Colgate precision was $0. 66 in the niche category and $0. 4 as a mainstream product. Industry Analysis Not only can the industry be broken down by price models (super-premium, professional, and value), it can broken down a second time into niche and mainstream offerings. Consumers of this industry can be sorted into three categories: therapeutic, cosmetic, and uninvolved. Competitive Analysis One promising conclusion that can be drawn from the competitive an alysis is that every company has been caught off guard by the change in consumer behavior, emergence of new technology, and introduction of new players entering the playing field. For example, in 1988, Johnson & Johnson introduced â€Å"new brush technology† only to phase it out by 1992. In order to get an edge, competitors, Johnson & Johnson, Oral-B, Procter & Gamble, and Smithkline Beecham (latter two are new competitors), are offering promotions in the form of coupons, mail-in refunds, and bundles. Environmental Analysis With 43% of the global toothpaste market and 16% of the global toothbrush market, CP has defined itself a leader of household and personal care products worldwide, and positioned itself as the number one retailer of toothbrush products in the United States. Because of its good standing relationship with retail stores, it is able to position its products on the middle shelf, right between its competitors, Reach and Oral-B. Although industry players are manufacturing products to improve oral health, it has been difficult to educated consumers of the importance of preventing gum disease (which is a common motivator to improve dental care habits). One major advantage that the competitor, Oral-B is, it is recommended by dental professionals. IV-RECOMMENDATIONS Opportunities In consumer tests, majority of consumers are willing to experiment with new brands/models, CP could make being new, different, and effective the major tenants of its marketing messaging; along with including messaging concerning their incredible ability to fight gum disease, it should have a rock solid campaign. Price Precision should be positioned as niche category in the price category $2. 29

Alternative Energy and Canadian Solar

The company we are focusing on is Canadian Solar. They are a multinational firm that operates in several countries such as â€Å"Canada, Germany, Italy, Japan, Korea, Spain, Australia and the United States†. They are a leader in the solar energy industry. A detailed PEST (Political, Economic, Social and Technological) analysis will be provided on how these elements affect the company. There are various political regulations and by-laws passed by the Canadian government to help regulate proper practices of using and installing solar energy. These regulations affect Canadian Solar and their practices.For instance, in the 1970s and 1980s there were a large number of solar panels installed that were not installed properly because they were added by unqualified people. Today there are strict regulations on getting the permission to install solar energy panels which protect land owners from liabilities. Permits must be attained from the government. This regulation protects Canadian Solar from any lawsuits from poor quality installation of solar panels or any damage to their customers’ property. This also helps them meet a certain standard of excellence to help their image and their customers.From 2007 to 2012 the world suffered a global recession. Canada was affected by it but not as severely as other countries worldwide. Economists say we are not in a recession but many Canadians believe otherwise. Although real GDP is adjusted for inflation, it is not for the growing population. This means â€Å"a country’s economy can be growing simply because the population is rising, and Canada’s population increases one percent a year†, which is misleading and does not tell the actual condition of the country.. This has affected Canadian Solar as well. Although they made a net profit in 2011, they made a net loss in its first quarter of 2012.Canadian Solar operates in other countries as well which were affected by the recession. For example, i n late 2007 China was affected by the recession, where their economy â€Å"plummeted by [forty] percent†. However, in 2012 Canadian Solar and Ningxia State Power, a Chinese based solar energy company, had completed a major project. This would help China â€Å"reduce CO2 emissions by 18, 900 tons annually – the equivalent of saving 5,200 tons of standard coal. † So although China was affected, companies are still progressing towards a healthier alternative of energy resource. Many Canadians believe solar energy is an excellent resource of energy.An advantage of using solar energy is there is no green house emissions and is friendly to the environment. However, onlyfifteen percent of sunlight is converted into energy which is not efficient for the amount it costs to install them. Although society agrees that solar energy is a healthy alternative to current resource of energy, it is very costly and inefficient. This affects Canadian Solar because depending on how s ociety feels. If the environment deteriorates much quicker than it is already, people will invest more in solar panels as a way to help the environment.If they do not care or feel the investment is not worth it, they will not buy. This affects the overall growth and stability of Canadian Solar. There has been much technological advancement in solar panels. The first solar panel was created by Charles Fritts in 1883 but could only convert less than one percent of sunlight into energy. . By 1954 a solar panel that could convert six percent of sunlight was created.. In the modern day Canadian Solar has made panels which can convert up to eighteen percent of sunlight into energy.The technological advancements have steadily improved in the solar energy industry and Canadian Solar is continuing to research and develop new ways to convert energy more efficiently. Encompassing Stakeholder map Government – Legislation is a key stakeholder interest for the company. Certain legislation can hurt or promote an industry which affects the companies within it. For example, in Ontario the provincial government passed the â€Å"Green Energy and Green Economy Act† which promotes the use of clean energy and promotes jobs. However, there is a lack of the right to light within Canada which affects those who want to use solar panels.This will be explained later. Employees – Employees want job security when working within an organization. Employees are an important stakeholder because they can affect the production and image of an organization, and at the same time are affected by the progress or deterioration of a company. If the organization is doing poorly that can affect the employees job security. Owners – Owners have an interest in the success of the company. These owners could be shareholders who have invested their money into the company in hopes of a positive return. Without their investments, these public companies have a lack of capital funding. Without proper decision making by management, these shareholders could lose everything they invested. Consumers – Customers are the foundation of businesses. Without them, a business cannot exist. Customers care about various things like customer service quality and the quality of the company’s product. If the product does not meet the standard of customers, they will not buy the product. Community – The community cares about environment and how solar energy will affect them. They want to make sure the product they are buying does not harm the environment and can be used to effectively harness sunlight as a form of energy.Specific Stakeholder Position Analysis The CEO of Canadian Solar is Dr. Shawn (Xiaohua) Qu. As CEO he holds several responsibilities and duties. He is considered the image of the company to both shareholders and the general public. If there are any disasters or public relation issues the media, stakeholders and general public will look to him f or answers. Although there are high ranking officials within the company to handle any public relation issues, it is up to him regarding where the company is heading towards.The decisions he makes can affect the company and other stakeholders who have stakes in the company. If Canadian Solar announces a major project which is long term and fails, the pressure is on the CEO. If the financial status of the company is poor, it concerns shareholders and they want to know why the company is failing. These responsibilities fall upon the CEO and it is up to him to determine whether certain projects are viable in the long term and how his decisions affect everyone around him.The federal and provincial governments are also stakeholders in the solar energy industry. The legislation they pass can hurt or harm the solar energy industry like Canadian Solar. There are various legal issues that come with harnessing sunlight as a form of energy. For example, in Canada there is no right to light. Al though you may have a solar panel installed around your home, you legally do not have the right to light. For example, a man in Ottawa installed a solar panel but â€Å"is now under threat from a near-by five-storey condo development†.This means that he cannot do anything to stop the construction of the condominium regarding his solar panel because there is no law for it in Canada. The lack of a right to light in Canada can affect many people who want to use solar energy as a source of energy but cannot because of obstacles like this. However the provincial government is making an effort to help encourage the use of alternative energy resources. On May 14, 2009 the Ontario government passed the â€Å"Green Energy and Green Economy Act† which encourages the use of â€Å"clean and renewable energy resources such as solar energy† and to create more jobs.The provincial government of Ontario has been trying to encourage the use of solar energy by passing legislation that helps promote the use of renewable, clean energy and promoting jobs at the same time. Customers are essential to the overall growth and long term development of companies. They are important stakeholders because companies depend on them in order to operate. In the solar industry, customers need to know that the product they buy is ethical, efficient and has quality.Customers are the foundation of companies and they make an overall impact on the organization. If boycotting occurs that would be a public relations disaster for them and can affect multiple things such as market share value and profits of an organization. They demand high quality, ethical and efficient goods. Customers believe solar energy is an excellent source of energy however because of the costs related to it and the lack of energy conversion. The industry needs to continuously try to improve their product in order to attract a larger market.

Homeless: Who Are They? Essay

In 2005, NCH (National Coalition for the Homeless) estimated 3.5 million people experience homelessness in the US every year (NCH,1). But what is homelessness? Jim Baumohl, a noted author, explained in Homelessness in America, the most common definition of homelessness used by researchers is the â€Å"absence of belonging to a specific place or to people† (NCH, 3). However, there is no set definition, due to the variety of living conditions a homeless person encounters, and the opinions of the researchers. As Baumohl pointed out, â€Å"homelessness is but the latest of many research topics in which the population of interest is not clearly defined† (NCH, 15). Even though there is no clear definition of the homeless, the questions still linger, who are they? Though the image of the homeless is viewed in a negative, there are many homeless persons who are struggling to receive help. Alcoholics, drug addicts, sexual abusers, and gang members have cast an image on homelessness that scares people away from helping. Mary Ellen Hombs, Deputy Director of the U.S. Interagency Council on Homelessness, wrote, â€Å"At the beginning of the decade the prevailing stereotype of a homeless person was that of a middle-aged, white male alcoholic†¦Ã¢â‚¬  (Hombs, 4). This description is a common view of a homeless man, however, the nation does not see the other minorities crying for help. Homeless persons are growing in numbers in the areas of mentally ill, children, and families. Society is unaware of the problems many of these people are facing, due to the negative image created. These groups go unnoticed and rarely receive the attention and help they need to survive. David Levinson, a noted cultural anthropologist, remarked in Encyclopedia of Homelessness, â€Å"Alice Solenberger classified homeless society in her book as ‘homeless old men, chronic beggars, wanderers, and tramps’† (Encyclopedia, 475). One of the most common-viewed images of a homeless citizen is of an alcoholic or drug abuser. Coincidently, Levinson noted, â€Å"In Finland, until recently, the word for ‘homeless’ and ‘alcoholism’ was puliukko, which derived from the words ukko (old man) and puli (a cheap liquor)† (Encyclopedia, 7). Homeless persons have raised the numbers in substance abuse drastically in the past years. Thirty-eight percent of homeless were dependent on alcohol and 26 percent abused other drugs in 2003 (NCH,1). Homelessness is usually caused by money spent on substances, which then leads to loss of housing. Substance abuse can be looked at as both a cause and a result of homelessness. Alcohol and drug abuse can be the result of homelessness, while being without a home can cause substance abuse to occur. Although the numbers of abusers is over half of the homeless population, there is an explanation to the high percentages. Levinson added that alcohol is generally seen as an adaptation to life on the streets and a way for the homeless to cope with their difficult situations (Encyclopedia, 9). After reviewing the statistics of substance abuse among homeless persons, it is safe to say the homeless population has portrayed an image of negativity towards alcohol and drugs, and will continue to live with this image until the rate of numbers decreases and the minorities are shown the attention they need. Mental illness has generally been a minority among homeless citizens; but with growing numbers in substance abuse, mental illness has also taken a climb up the number ladder in the past years. â€Å"Most studies have found 30 percent of homeless have some mental illness† (Hombs, 43). People affected by mental illness may neglect taking precautions to prevent disease, due to being uneducated about the disease they’re living with (NCH,1). When the mental health problems are combined with poor hygiene and lack of education, many cannot properly care for themselves. The most common mental illness among homeless is schizophrenia or bipolar disorder (NCH,1). Unfortunately, these two diseases put an individual in vulnerable situations and are the most dangerous mental illnesses to live with. They are almost impossible to recover from. NCH explained â€Å"Many programs for homeless with mental illnesses do not accept people with substance abuse disorders, and programs for homeless substance abusers do not treat people with mental illnesses† (NCH, 2). Since substance abuse and mental illness usually coincide among the homeless, treatment facilities are making it nearly impossible for the homeless to acquire correct treatment and housing. Along with mental illness, comes physical health problems; the most occurring disease among homeless persons is HIV/AIDS. People with HIV/AIDS are at a higher risk of becoming homeless and people who are homeless have a higher risk of contracting the disease. There are multiple reasons for the homeless to be the most commonly found with the disease(s). Many homeless people are ones with HIV because of the discrimination shown to the citizens with the illness (Hombs, 49). People with HIV are likely to lose their job, which then leads to lack of income (NCH, 1). With no money and no health care, treating the disease is rarely an option. Another reason for the disease to be so common among homeless is because of survival. NCH publicized, â€Å"Many homeless adolescents find that exchanging sex for f ood, clothing, and shelter is the only way for survival† (NCH, 2). If the only way for an adolescent to survive on the street is to exchange sexual activity, the minorities will never find a stop to the spread of disease. A homeless child known as â€Å"street youth,† faces dangerous situations and resides in risky locations everyday of their life (Encyclopedia, 540). The most common challenge a child has to cope with is lack of cognitive and motor development (Encyclopedia, 75). Missing these important stages of developing the brain will lead to mental illnesses down the road. Growing up with violence and crime will also put them in troubled adult lives. Many homeless children come from troubled families, domestic violence, or neglect. The majority of street youth are with a single parent, most commonly a female (Encyclopedia, 75). With trouble at home, many resort to running away or becoming caught up in drugs or alcohol to deal with the pain of the situations they are faced with. Just like adults, disease is another problem among children. Many children’s parents lack hygiene or education on disease, and many simply cannot provide the correct care for their children. Martha Burt, a noted author and publicist, reported in Homelessness: Programs and the People They Serve, â€Å"Among homeless clients in family households, 10 percent reported that their children needed a doctor but were not able to do so† (Burt, 23). With this being noted, it is clear that children who are born into poverty stricken or homeless families will more than likely never see a doctor. Recently, due to immigration, the race of the homeless population has changed. African-Americans and Latinos are a growing number in homelessness, while whites are falling behind. NCH announced, â€Å"U.S. Conference of Mayor found that the homeless population is 47 percent African-American† (â€Å"Who† 3). African-Americans have dominated almost half of homeless persons but struggle more than whites. Whites are far better off in job markets and income than blacks. Whites have better chances of receiving greater incomes, which puts other minorities into poverty and eventually homelessness. This is why the numbers have gone up and the face of â€Å"homeless persons† is changing. Many different types of homeless categories have been viewed. Unfortunately, the ones needing help are hardly known. Homelessness has wrapped itself up in a negative way and has blocked out the helpless people with negativity. Alcohol, drugs, crime, violence, sex, and white males still dominate the face of homelessness and will continue to until change is made within those negative ways of living. When sexual abuse, crime, substance abuse, and spread of disease decrease among homeless persons, it will then be the start of changing the ways for minorities. The homeless have brought negativity on themselves by presenting their part of society in a stereotyped way. After seeing the facts, it is valid to state that alcohol and crime dominates homelessness and these factors block out the individuals needing help. Works Cited: Burt, Martha R. (1999). Homelessness: Programs and the people they serve. Urban Institute. Retrieved from http://www.urban.org.pdf Hombs, Mary E. (1990). American homelessness. Santa Barbara : ABC-CLIO, Inc. Levinson, D. (2004). Encyclopedia of homelessness . (Vol. 2). Sage Publications, Inc. National Coalition for the Homeless. (2007). Hiv/aids and homelessness . National Coalition for Homeless Retrieved from http://www.nationalhomeless.org National Coalition for Homeless. (2009). Mental illness and homelessness . National Coalition for Homeless. Retrieved from http://www.nationalhomeless.org National Coalition for Homeless. (2007). Substance abuse and homelessness. National Coalition for Homeless Retrieved from http://www.nationalhomeless.org National Coalition of Homeless. (2007). Who is homeless?. National Coalition for Homeless. Retrieved from http://www.nationalhomeless.org

Letter Form a Birmingham Jail Mlk

Oppressed feelings: No longer Dr. Martin Luther King Jr. was incarcerated after fighting for his rights in a nonviolent peaceful protest to fight, exercising the first amendment of the Bill of Rights, and the Freedom of speech; an automatic given for those who do not consist of colored skin. In response, Dr. King wrote a powerful letter to the â€Å"genuine† clergymen announcing his strong opinions and beliefs toward segregation, discrimination, and racism. Dr.Martin Luther King Jr. executed such an overwhelming piece of writing expressing the poor treatment of African Americans, the explanations of his actions, and his opinions regarding a true and better government. He expressed his desire and faith for the greater good and change in this letter with the use of emotional appeals such as imagery, diction, and descriptions of his harsh personal experiences regarding segregation and discrimination because of his skin color.Paragraphs 14 and 15 consists of emotional twists from unjust laws and release a combination of emotional and harsh events from the African American’s reality that bring the reader into their perspective from a hated level. In these paragraphs, Dr. Martin Luther King Jr. gets more personal and specific about the harsh treatment of African Americans and personal experiences regarding their harsh reality. Imagery shows all throughout this paragraph to create powerful and tear quenching emotions from the reader to get you to at least slightly understand their perspective.Dr. King immensely expresses what not only he, but all African Americans are and have been going through. He is able to paint a picture in the readers’ head of the abuse, pain, and hatred they have felt. But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate filled policemen curse, kick, and even kill your black brothers and sisters; when you see the vast majority of your twenty million Negro brothers smothering in an airtight cage of poverty in the midst of an affluent society†¦(218).All I see is hate filled police and Caucasian’s with disgust in their face causing undeserving pain to people that only have one difference: their skin color. Although I was not there to personally experience this torment, Dr. King is able to withdraw my emotions with just the truth, and put me on his side. His picture withdrew disgust and angriness for what our society is and how human beings can be. That little piece of the actual paragraph is just a glimpse. Dr. King goes on and on about their mistreatment.They are not just pained physically, but they are also haunted emotionally and mentally as well, â€Å"When you are harried by day and haunted by night by the fact that you are a Negro, living in constantly tiptoe stance, never quite knowing what to expect next, and are plagued with inner fears and outer resentments; when you are forever fighting a de generating sense of â€Å"nobodiness†Ã¢â‚¬ ¦Ã¢â‚¬  (218). Personally, feeling alone and insignificant is one of my worst fears about life, and Dr. King along with â€Å"twenty million† others suffered from this feeling for centuries.Imagery was able to capture my full attention in this paragraph, allowed me to see a glimpse of their pain, suffering, and mistreatment. With the powerful impact of imagery in these paragraphs, it certainly wasn’t the only strategy he used. Diction was an immeasurable aspect of this paragraph. The structure of Dr. King’s vocabulary was eloquent and delivered in such a structured, skillful manner that he was able to draw tear-filled emotions to his audience. He used words such as ‘curse’, ‘kick’, ‘lynch’, ‘kill’, ‘smothering’, ‘humiliated’, and ‘despair’.These words are able to describe to the reader of the completely atrocious way peopl e treated each other because of such an insignificant matter, the difference in skin color. Just reading these chosen words and how well it played with imagery, I winced. Using diction is shown to be powerful in this case because if Dr. King were to have only said, ‘mistreatment’, ‘abuse’, or ‘discriminated’, it would not have withdrawn as much emotion from his audience at the time and the readers now.His in detail descriptions of his barbaric treatment and personal experiences is the most influential and compelling strategy in paragraph 14 and 15. The disturbing events that occurred in that time period showed how cruel mankind to be. Dr. King shares experiences such as explaining to his children their harsh realities at that moment in time: When you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six year old daughter why she can’t go to the public amusement park that has just been advertised on television, and see tears welling up in her yes when she is told that Funtown is closed to colored children, and see ominous clouds of inferiority beginning to form in her little mental sky†¦When you have to concoct an answer for a five year old son who is asking: ‘Daddy, why do white people treat colored people so mean? (218). Children are thought to be so innocent, pure from hatred, and chance giving and then when their little hearts are corrupted to think they are less than someone else, and they feel like they are in a world full of hurt, what are they to do then?Dr. King also shares his bleak experiences of witnessing that hatred be performed with murder and being denied what is thought of as automatic rights. These personal experiences not only keep your nose to the paper, but it is appalling to know the easy capabilities we hold as human beings to torment others for little things not only mentally, but physically, to the point of taking their lives completely aw ay from them.These lives taken lived a life where they were beaten and never shown the feeling of whole freedom and life without hypothetical chains. Dr. King was able to use these experiences to squeeze emotions out of his audience. They not only described their cold facts, but it brought me to his level of understanding and on his side. Dr. King did more than just simply explain their experience. Dr.King described that they have been waiting â€Å"for more than 340 years for† their â€Å"constitutional and God given rights† and watching other nations such as â€Å"Asia† and â€Å"Africa† move â€Å"with jetlike speed toward gaining political independence†, but how the United States was still creeping â€Å"at horse and buggy pace toward gaining a cup of coffee at a lunch counter† (217). He talked about how it was appalling for someone who never had to watch â€Å"vicious mobs lynch your mothers and fathers at will and drown your sisters a nd brothers at whim† (218) to say, â€Å"Wait. That with everything they have been through, they cannot and will not endure it any longer. He strongly felt that this could happen no longer, and that if it took â€Å"disobey[ing] unjust laws† (218) then he would. These paragraphs proved to be a monumental breakthrough for this letter. He described how he wasn’t going to take it any longer. After a lifetime of witnessing hate, ignorance, and abuse, personally being discriminated and segregated against for his skin color, and being thrown in jail for peacefully protesting, exercising the first mendment, he was still standing strong in his beliefs, not backing down. He was able to persevere through so much, and he wasn’t going to stop until his point was being made and change was happening. Dr. Martin Luther King Jr. was able to execute these immaculate paragraphs through emotional appeals (diction, imagery, and personal experiences) to minimally just slightl y understand what he has been through, and that he will not back down or tolerate it any longer.His cruel reality was not the only thing to breakthrough his audiences’ exterior but his strong will and genuine personality was able to make a huge impact. Through everything, and only being shown hate and violence, he retaliated with calmness, peaceful protests, and nonviolent maneuvers. This was more than the rest of the human race was able to do. After that, Dr. Martin Luther King deserves all the respect in the world.